WITH FORESIGHT THROUGH TURBULENT TIMES

Let's start with a comparison:

• Imagine a large family planning a trip.
• Everyone says where they want to go.
• Everyone wants to experience something different.
• You need common goals and images of what you want to happen on the trip.

Then comes the planning:

WHERE, HOW, WITH WHAT?

• At some point, planning combined with flexibility in the right place is the key to success.
• This is exactly what strategy does in a large company.
• It creates shared images of what success is.
• It gives direction.

WHERE DO WE WANT TO GO? WHAT ARE WE DOING TO GET THERE? WHO MAKES WHAT CONTRIBUTION?

• As with travel planning, it is important to consider the environment.
• Where do we need new routes?
• What dangers need to be avoided and what equipment is required?
• There are always challenges, sometimes even crises.

In the end, the same applies to the journey as to the strategy:

PLAN WELL AND THEN BOLDLY SET OFF.

• Experience has shown that not having a strategy is exhausting, expensive and does not allow anyone to achieve their goals.

Therefore - it pays off - read and live the strategy.

 

Have a good journey!